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Below is the current Strategic Vision, Mandate and Pillars of Aylmer’s Strategic Plan. Based on feedback from the 2023 Budget Survey and through consultation with Council, staff believe that these are in line with the direction of the Community and desires of Council. Council and staff welcome feedback from the public on this document using the form at the bottom of this page. Please submit feedback on the draft strategic plan here.


Proud Heritage. Bright Future.


To embrace the quality of life in Aylmer and build upon it.  To assist residents, visitors, and businesses in accessing unique opportunities. To ensure that the Town has the appropriate plans in place to support future growth and maintain our existing  assets. To be a leader in both environmental stewardship and public service excellence.  

Pillar OneDynamic, Inclusive Community

Goals We create unique opportunities for individuals and families to live, work, and play. We Do This by Focusing On:

  • Embracing our diverse culture and heritage
  • Creating lasting memories for our youth
  • Engaging people to be community leaders
  • Creating a safe, inclusive environment for people of all backgrounds

Pillar Two – Planning for the Future Goals

We have a strong vision for the future, focused on opportunities for sustainability and growth. We Do This by Focusing On:

  • Ensuring sustainability and fiscal responsibility through long-range budgeting
  • Ensuring adequate land for future growth
  • Understanding and exploring partnerships that are in the best interest of our community
  • Ensuring we have community facilities, assets, infrastructure, and green space

Pillar Three – Economic Vitality Goals

Aylmer is a destination which is a crossroads of unique heritage and modern commerce. We Do This by Focusing On:

  • Partnering with businesses for community improvement
  • Attracting growth through targeted initiatives
  • Promoting diverse housing options for our community
  • Sharing how good life is in Aylmer

Pillar Four – Environmental Stewardship Goals

We are a leader in environmental stewardship. We Do This by Focusing On:

  • Exploring green bin and other food waste initiatives
  • Promoting environmental stewardship in our community
  • Continuing to institute policies that support environmental stewardship
  • Continuing to partner with others to advance environmental stewardship in our community

Pillar Five – Public Service Excellence Goals

We offer user-friendly, streamlined services through our knowledgeable, approachable staff. We Do This by Focusing On:

  • Delivering municipal services in a safe and efficient manner
  • Enhancing service delivery through technological and communication improvements
  • Ensuring public safety through appropriate resources
  • Delivering on Council’s Strategic Pillars

Strategic Objectives – Last Reviewed Spring 2023

AreaDescriptionPriority LevelDatesUpdate
Corp. ServicesCommunication Plan – new website, improved social media presenceAA-Completed remove as a strategic objective with work upon this to continue.Substantially completed. Ongoing tasks.
All – Corp. Services LeadLaserfiche implementationAAProgressing well with several enhanced online fillable forms added. Substantial completion Q1 2024.On track
OperationsPlan to increase water servicing capacityAA  Since last update Construction on the Water Tower has begun.  Project well underway. Will remain on Priority List until complete.
Corp. Services  Review and update of Development processesAASubstantially completed in 2022. Ongoing review of fees.  Mark as completed and remove.
Operations/ FinanceParks and Recreation Master PlanAA-Develop implementation Strategy and Timelines for Council endorsement (ie. pool assessment price & ball diamond meeting)Q1/Q2 2024
Legislative Services/FinanceEmail module GP, notices, tax bills, etc. Online payments for credit cardAA-Phase II modernizationQ3/Q4 2024
Operations/ FinanceGIS/Asset Management IntegrationAA-Project proceeding well.  -update CRV for parks, EECC, facilitiesQ1 / Q2 2024
CAOBoundary AdjustmentAATimeline extended. Receive Population Growth Projections in Fall 2023 and proceed to undertake lands needs assessmentQ1/Q2 2024.  
OperationsSCADA EnhancementsAACapital Enhancements required for the system2024/2025
OperationsLagoon EnhancementsAACapital Enhancements required for future growth2024/2025
OperationsRecreation Services – Enhanced website/online program registrationAAExamine options to enhance recreation programming presence online.  2024
OperationsCapital Planning – Parks and TrailsAADevelop plan/prioritization of capital works in Parks and Trails2024
Operations/CAOEECCAAContinue to prioritize changes and improvements for EECC  2023/2024
Legislative ServicesEnhanced Cyber Security/I.T. supportsAAExamine options to proactively address the increased risks around I.T.  and develop appropriate plans, Q2 2024.2024
OperationsRecreation Services – gymnasium utilizationAAPresent options on offering Recreation Programing in local schools2024
Operations/ Finance  Examination Indoor PoolAReview the potential for an indoor pool.Seeking Council direction on prioritization an budget.
All – Fin. Services/Corp. Services LeadEnhancements 2022 Budget processA– Substantially completed. Ongoing work of staff and Finance Committee will continue and improvements and best practices will continue to be identified.Mark as completed and remove. 
CAOLand DispositionA-Ongoing with the marketing and sale of AIM Park Lands in 2023-2024– Remain as a priority until lands in AIM Park are 50% sold. 
CAOAylmer LibraryA-completed. The current position of Council is not to revisit this item until substantial grass roots fundraising is undertaken by local proponents.– Remain as a priority with no immediate action required.
Fin. Services / OperationsWater/ Wastewater Financial PlanACompleted in 2022.  Mark as complete and remove.
CAOHighway 3 By-pass  ACompleted.Mark as complete and remove. 
CAOHomelessnessAAdvocate for investment by Elgin – St. Thomas Social Services in more local supports in Aylmer. -Offer supports to local groups seeking to deliver services in Aylmer.-Ongoing issue of advocacy
CAOAffordable HousingAAdvocate for greater investment in Aylmer for Affordable Housing opportunities.-ongoing priority
CAOCycling connectivityARequest Elgin County evaluate cycling infrastructure on their urban portions of County roads. 2024 following recruitment of County Engineer.
CAOEconomic DevelopmentAParticipate with Elgin County in identifying opportunities for enhanced Economic Development. 
Hr. / Corp. Services    Review 4 -day Work weekBCompleted in winter 2023.Mark as completed continue to review employee engagement and motivation initiatives.
Corp. ServicesDevelopment Charges ReviewBCompleted 2021Mark completed and remove.
AllStandardization of forms for RFP, Tenders and BidsBCompleted 2022/2023  Mark completed and remove.
Fin. Services / CAOInvestment PolicyBCompleted Town to join the JIB Investment Fund November 2023.  Mark completed and remove. Annual Investment Report required to Council. 
Corp. Services25 Centre Street RedevelopmentBCompletedMark completed and remove.
AllCouncil Tour of Town Facilities, Lagoons, OperationsBMark completed and remove. Mark completed and remove.
CAO/ Corp. ServicesReview Aylmer CIP programBSummer 2021. -completed remove.Mark completed and remove.
Fin. ServicesReview of Financial PoliciesBCompleted removeMark as completed and remove.
Legislative Services  Enhanced EnforcementB-Develop a proposal to increase response levels to By-Law and Parking issues. Prior to Q2 20242024
Legislative ServicesOldtownhall Longterm plan & Community engagementB-Develop road map for OTH facilityQ3 2024
CAO/ Corp. ServicesReview Enforcement PoliciesCQ1 2024 
CAO/Corp. ServicesReview Animal Control PoliciesCQ1 2024 
Legislative Services2nd Floor Town HallCMake a long-term plan upon renovations to the 2nd floor Town Hall and examine the cost of accessibility upgrades associated with that floor. 
Legislative ServicesReview Customer ServiceCDevelop metrics and tracking of customer service interactions. 2024. 

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